Advisory Board

The Driving Profit Advisory Board’s purpose is to generate a continuous flow of new and innovative techniques and ideas to serve our market…new entrepreneurs. Each of the Advisory Board Members was carefully chosen based upon their experience and the success they have achieved in their personal and business life. The Advisory Board will gather the best practices the marketplace has to offer in order to provide guidance in the journey of developing a successful business for each new entrepreneur.


Tony Bass is a successful entrepreneur, inventor, author, consultant and speaker whose purpose and passion is helping green-industry businesses achieve their fullest potential.

He has been awarded two U.S. patents for equipment he engineered to master efficiency for his landscape company. In addition, he has written five books and training programs for the green industry. Tony also served on the UGA/ Small Business Development Center Advisory Board, helping with statewide business strategy.
Tony and Michael Gerber have collaborated on a new book, “The E-Myth Landscape Contractor: Why Most Landscaping Companies Don’t Work & What To Do About It.”

Tom O’Connor is a partner in the CPA firm of Bambeck & O’Connor, LLP which offers services primarily to the small business community. Their wide range includes accounting, tax preparation, planning and management advisory services, as well as functioning as temporary or part-time CFOs.

Since January of 2000 (12+ years) Tom has been the managing partner and successfully increased the firm’s presence in the Atlanta area. He holds a CPA license in the states of Georgia, Ohio, Texas and Tennessee.
Tom earned his Bachelor of Science degree in Accounting from the University of Akron in Ohio but has lived in the North Atlanta area for many years.

Georgia Murray-Bonton, Esq. is both a litigator and corporate attorney in her 15th year of legal practice. Her practice focuses on corporate, intellectual property and family law. Ms. Murray‐Bonton utilizes her in-depth experience to provide her business clients with a full range of legal services. Her practice includes drafting and negotiating a variety of agreements including distribution, licensing and technology acquisition and installation agreements.

She received her B.A. degree from Columbia University, Barnard College where she graduated in 1987 with honors. In 1996 she secured her J.D. from Columbia Law School, again with honors, and as a Harlan Fiske Stone Scholar. Georgia is also quite active in her local community.

Catherine E. Massey is the Co-Founder and Chairman of LawDocsXpress (LDX), the largest domestic-based online resource for legal support services for some of the country’s largest legal and government entities. Prior to co-founding LDX in 2002 she owned and managed Legal Resources, Inc,. a traditional legal staffing agency, for nearly sixteen years.

Catherine holds a B.A. from Duke University and a M.S. in Business and Public Administration from Georgia State University. She is a member of Women in Technology International, the Technology Association of Georgia, and the Society for Human Resource Management. In addition, she currently serves on the Center for Entrepreneurship and Innovation Advisory Board at Duke University’s Fuqua School of Business.

Kurt Scherer is a strategy consultant in Washington D.C. for Booz Allen Hamilton, one of the top management consulting firms in the world. In his position, Kurt focuses on developing solutions in strategy, innovation and identity management for both the commercial and government markets.

He graduated from the U.S. Naval Academy with a degree in Economics and served as a Cobra helicopter pilot in the U.S. Marine Corps for nine years. After his military service, Kurt received an MBA from Harvard Business School.

Kurt is an avid youth soccer coach and he and his family lead an active life in the suburban Washington D.C. area.

Neil Wise Sr. is the founder and president of Guardian Products, one of the largest promotional products companies for the automotive market in the U.S. Guardian began as a company that sold industrial chemicals and was recognized as one of Inc. Magazine’s Top 500 Fastest Growing Companies in 1987.

Neil is a graduate of Miami University in Ohio and has lived in Atlanta for many years. His wife, Alice, is a key partner in the business,
along with his sons, Dan and Neil, Jr.